Public relations with punch...

PR program aimed at police, legislatures, prosecutors & judges to deter improper jailing of juveniles. Included primary and secondary research, collateral materials, direct mail, public relations and public speaking for federal government agency

Managed national PR for merger of three national medical companies, including five national sales meetings for hundreds of attendees

Client sponsored successful Everest Expedition and managed related PR campaigns

Produced client-sponsored live performance broadcast series on NPR (3 years)

Nationally renown Summer-long outdoor concert series (15 years)

Designed and managed numerous trade shows, seminars and panel discussions

Managed political events and press conferences: Numerous state and national candidates

Introduced and managed multi-media campaign and pr for several state-run lottery products

Examples of award-winning marketing for media and trade publishers

Launched first PC magazine in People's Republic of China

Produced radio campaign for 50,000 watt Boston AM station

European product launch and direct sales support for several publications

Promotions for annual IBM PC publications (advertising sales)

Produced sales support, including sales videos for international magazines

Produced informational video for national, NYC based research firm

Direct marketing, media kits, trade advertising, PR, and introductions of various national high tech publications

Examples of award-winning campaigns for consumer products and services...

Introduced new, state-run lottery game, including; primary research, PR, print ads, transit, outdoor, TV, radio, and direct mail campaigns

Marketing for new vacation home and ski resort communities, including; PR, print advertising, direct mail, radio & TV, transit, outdoor, sales support

Multi-media campaign for national outdoor footwear brand

National print campaign & PR for regional tourism board

Multi-media campaign for various regional banks

Advertising and PR campaign for major theme park

Multi-media campaign for regional oil companies

International campaign for exchange student program and center for international learning

Many multi-media campaigns and product launches with TV emphasis

Award-winning high tech marketing...

Numerous National and international campaigns for scientific products including: corporate ID for public company, trade advertising, annual reports, collateral, trade booths, newsletters, research, direct mail, PR and catalogs

National introduction of a new software product (Database Accelerator) including: collateral, direct mail product identity, new corporate identity and trade booths

Product identity, trade booth design, trade advertising, and direct mail of "Change Management" software for IBM AS/400

Trade and direct marketing campaign for industrial fiber optic scopes

National introduction, including direct mail, trade booth design, and sales support for a manufacturer of scaffolding covering and lead removal systems from public structures and bridges

Direct marketing and telemarketing program for national systems integrator including annual report, brochures, PR and newsletters

Examples of national and international programs for medical products and instruments...

Numerous multi-media campaigns for a variety of medical products, including collateral, annual catalogs, trade advertising direct marketing, PR, product videos and sales support for medical products companies

Launched proprietary version of endoscopic scopes

Introduction of proprietary medical devices for AIDS prevention

Launch of proprietary procedure of amniocentesis alternative (CVS)

Multi-media campaign, doctor's video and trade booth for ophthalmic camera

Managed trade advertising for neural-aneurysm clamps

Launched new corporate identity and major product introductions for many national manufacturers of medical products